Wholesale vape has undergone an interesting development in the past few months. While flavor bans are still in place in several states, some states have managed to push back against regulation and temporarily block the flavor bans. What does this mean for vape retailers and vape shops? Like any other industry, the wholesale vape industry is still an unpredictable environment that changes day by day. However, there is still a positive outlook regarding wholesale vape. We sat down with eJuices.co Chief Marketing Officer Michael, who will share his thoughts on the current state of vape.
While it’s difficult to accurately predict the future favorability of any market, my best advice here would be to get educated, develop a contingency plan, act and take action instead of just reacting. There is a lot of misinformation being pushed out by mainstream media sources. It’s inevitable that either the federal government, the states, or both, will enact some sort of legislation and taxation against vape products. This should be viewed as a step in the right direction instead of the contrary. Retail vape shops have enjoyed more than a decade of prosperity mostly absent of significant regulations or taxes.
While nobody knows for sure what the ultimate outcome will be, there is no reason to believe that this prosperity will not continue to be enjoyed. My personal belief is that people who vape will want to continue to vape. So, in addition to doing whatever you (the store owner) can do, you should encourage your customers to take action and fight to preserve our rights to use viable alternatives to combustible cigarettes. Until something changes, I suggest you continue to satisfy the demand for vape products that you have built up in your location(s) and continue to speak out, be vocal and fight the good fight.
While there is certainly some crossover of vape users and CBD users, I would suggest that each shop gather their own intel and conduct their own tests. Vapable CBD products, for example, seems like a natural adjacency to vapable nicotine products. Retailers may be able to capitalize on offering a wider selection of CBD products like tinctures or gummies that might draw in a new/different audience.
Whether a shop chooses to diversify into CBD products or other products, the most important aspect of success is driving awareness of having this inventory available and driving foot traffic through their doors. Including a banner or sign in a window, changing the store name, advertising locally (like direct mail coupons or grocery store receipts), sending out emails to store subscribers, marketing on Yelp are some of the more effective ways to accomplish this.
Do you own a vape shop or sell vape products? If you have any further questions, comments, or concerns, you can always contact your eJuices.co sales representative or account manager.
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