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ASK THE EXPERT: Jerome Criner

September 06, 2019

ASK THE EXPERT: Jerome Criner

The eJuices.co team is dedicated to being your one-stop shop for wholesale vape products such as eJuices and hardware. We sat down with eJuices.co sales representative Jerome Criner, who is sharing advice on wholesale trends in the vaping industry.


Q: The vape industry is always changing, whether it’s customer preferences, regulation, or something else. How do you spot trends to encourage customers to make a purchase?

A: The easiest way that I've seen to spot a trend is noticing the buzz. There are always new things coming out, but if no one is talking about it, that's not too good of a sign. The vaping community has to be excited about something to be a success. If early on I'm hearing from a shop that an item is flying off the shelves, then I'll recommend it to other shops. Light and fruity flavors have definitely been moving well, but with the changing season, people will begin to move towards desserts and some cereals.


Q: Are you seeing that wholesale customers are more loyal to certain brands, or certain flavor profiles?

A: Absolutely. Most of the shops that I work with tend to offer a varied selection of premium lines. These are the brands that have achieved both success and popularity. However, counties next to each other could have completely different tastes and loyalties. This is why it's very important for an Account Manager to establish a strong relationship with their clients to get a solid idea of their individual interests and needs. 

I personally recommend these flavors and lines:  Innevape eLiquids - Heisenberg Menthol,Basix Series by Glas E-Liquid - Fizzy Lemonade,Pachamama E-Liquid - Fuji Apple Strawberry Nectarine,Shijin Vapor - Tortoise Blood, and  Orgnx ELiquids - Honeydew Ice.


Q: Obviously customers’ taste will vary depending on the region, but also the time of year. Do you see any eJuices or flavor profiles selling better at certain times of the year?

A: Yes. In the winter, people tend to gravitate towards dessert and custard flavors. However, when the weather starts to heat up, people begin to move towards the lighter fruit flavors. (For dessert, Jerome recommends  Dinner Lady Premium E-Liquids - Lemon Tart 60ml, while for fruits, he recommends  Lemon Twist E-Liquids - Pink Punch Lemonade 120ml.)


Q: Do you have any advice for vape shops or those who buy wholesale?

A: The dynamics of the industry are constantly changing, so it's always a good idea to know what's trending and gaining popularity. For a shop, knowing this information can be the difference between keeping up with the competition or blowing them out of the water. If you'd like to know more, reach out to your Account Manager, and they'll be able to give you insight. We also have a powerful tool that helps our customers find out what's trending around their part of town. (To check what’s selling best around you, check  here.)

If you’re a vape shop and would like to reach out to buy wholesale from eJuices.co, you can contact the eJuices.co team at support@eJuices.co.


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