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Vape Success Series: Diversify Inventory, Reach with CBD

July 20, 2020

Vape Success Series: Diversify Inventory, Reach with CBD

The eJuices.co team is committed to helping your business succeed. Your business is more than just a vape shop—it is a point of access to flavors and alternative nicotine products. However, legislation and regulations seek to change that. Why not diversify and sell products like CBD in your store? There’s a good reason to do so—it is one of the fastest-growing markets today, and the possibilities are endless.


Why CBD?


CBD can also have an appeal to vapers. While your current vape customers may represent a narrower demographic, CBD is useful for both younger and older customers alike. CBD can assist with discomfort, promote restfulness, and assist people in achieving other health goals. There is a lot of versatility in CBD and there are plenty of resources online available to help educate you and your business on the uses of CBD.


To top it off, there are many ways to consume CBD. You can vape CBD, take CBD capsules, consume CBD edibles, apply CBD topicals to your skin, and if you have pets, you can even get CBD for your pets. This means you can introduce CBD to previous generations and establish a relationship with older customers as well as those who are new to CBD.


How To Diversify


It would be best to promote that you are now carrying CBD on social media or at your store. If possible, due to the current circumstances surrounding COVID-19, you can also include CBD in curbside pickup and delivery. Cross-promotion is ideal here. Try offering your customers a small discount on CBD products as well to encourage purchases (i.e. 10% off CBD products when you purchase $30 of vape products or buy one get one for CBD products alone).


It would also help to use your social media presence to gauge interest among your customers regarding CBD. With so many ways to consume CBD, you can ask customers what form factor they prefer, as well as whether or not they are willing to recommend CBD to their friends and family. This can create a ripple effect that drives customers to your store to get CBD products. With a new customer base, you can focus on driving sales in two different verticals. Try using reputable wholesale sellers such asCBD.co to drive your purchasing decisions.


As always, talk to your customers and gauge their interest in CBD before you make the leap. You can always contact your eJuices.co account manager or sales representative to gain additional assurance. The eJuices.co team is looking forward to speaking with you and helping your business succeed.


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