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State of Vape: Vaping and Social Media

June 04, 2021

State of Vape: Vaping and Social Media

Want to get a message out there? Just use social media. Whether it’s for vaping or other causes, you can find social media users, pages, and groups for anything. In 2019 vaping was incorrectly linked to EVALI and we saw similar misinformation connecting vaping with COVID-19 in 2020. Needless to say, social media has not been the best source of accurate vaping information in recent years. In this edition of State of Vape, we’ll be looking at vaping and its presence on social media.


Social Media: Friend or Foe?


From the start of vaping’s presence in the United States to around 2019, vaping had a niche but significant following on social media. There were calls for hand checks on social media from the vaping industry, from manufacturers to retailers to vape shops themselves. People posted pictures of their vape mods and vape juice. There were even pictures of people vaping, videos of people vaping, and vaping competitions that were widely spread through social media.


The rise of EVALI in 2019 prompted nationwide panic about vaping, causing the media to spread misinformation about vaping. The COVID-19 pandemic of 2020 also inaccurately placed vaping in a bad light, with the media and vaping prohibitionists  connecting vaping to COVID-19. 


Facebook, Twitter, Instagram, TikTok, and other social media outlets started to suppress or outright ban vape advertising on their platforms. Some vape pages with large followings on Facebook have almost no interactions with their posts, showing how far social media outlets have gone to prohibit information sharing, advertising or marketing vape products by influencers and others. This is definitely troublesome for smaller vape shops who may rely more on social media.


Should You Continue To Promote on Social Media?


This is a difficult question to answer considering that there are bans on promoting vaping, as it can be seen as marketing vaping products to youth. Generally, talking about vaping is not banned, but extra caution is necessary to ensure that your social media posts are violative of a site’s terms of use and are not construed as youth marketing. Despite this, many vape shops continue to have a presence on social media platforms that remain compliant with the applicable site restrictions.


You can form your own private groups to talk about vaping and encouraging your customers to take action on vape-related issues, as long as it does not lead to the sale of vaping products. For example, you can talk about the latest happenings in the vape industry, such as the current regulations brought about by thePACT Act.


If you have any further questions, feel free to contact your eJuices.co account manager or sales representative. We’re looking forward to speaking with you and helping your business succeed.


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